Advertising Policy

Who serves the ads

Ads on this site are served by Google AdSense. Google and its certified ad partners choose which ad to show based on the page you are reading and, unless you opt out, on cookies that reflect your past browsing. We do not choose individual ads and do not receive any personal information about you from advertisers. If we later move to another network, such as Journey by Mediavine, we will update this page and our Privacy Policy first.

How ads are placed

• Every ad has an "Advertisement" label above it.
• Ad spaces have a fixed height that is reserved before the ad loads, so text and buttons do not jump while you read or tap.
• Inside a calculator, ads only appear after your result is shown, and never between the form and the result.
• Ads are kept apart from buttons, form fields, and navigation so they are not tapped by accident.
• We do not use pop-up ads, ads that cover the content, or anything designed to look like part of a calculator.
• We never ask you to click an ad.

Ads are not recommendations

An ad for a food, supplement, medicine, insurance plan, or service is not an endorsement by us or a veterinary recommendation. Advertisers do not review or influence our calculators or articles. Ad content is the advertiser's responsibility. Check any health product with your veterinarian before giving it to your dog.

Personalized and non-personalized ads

Personalized ads use cookies to reflect your interests. Non-personalized ads are chosen from the page you are on and your general location. You can choose non-personalized ads in any of these ways:

• Open Your Privacy Choices in our footer and switch off personalized ads.
• Turn on Global Privacy Control in your browser. We honor it automatically.
• Change your settings in Google's Ads Settings at https://adssettings.google.com.
• Opt out of participating vendors at https://optout.aboutads.info.

Visitors in the European Economic Area, the United Kingdom, and Switzerland are asked for consent through a Google-certified consent tool before personalized ads are shown.

Ads and children

The site is meant for adults. We do not target ads at children and do not use interest-based ads for anyone we know is under 13.

Report an ad

If you see an ad that is misleading, offensive, unsafe for pets, or pretending to be part of our site, email hello@puprange.com with the page address, a screenshot, and where the ad led. We will review it and block the advertiser or category where Google's tools allow.

Partner links are different from ads

Paid partner links, such as links to pet stores or insurance quotes, are chosen by us and pay us a commission or referral fee. They are labeled next to each link. See our Affiliate Disclosure for how they work.